Lexus was born in August 1983, with the first prototypes running in July 1985 which are finally released to the public in September 1989 as the LS400 and ES250. Moving forward to a more recent release, in April 2005 Lexus introduced the world’s first luxury hybrid, the much-anticipated RX 400h. Combining unexpected power, improved fuel efficiency and uncompromising luxury, the Lexus RX Hybrid makes automotive history

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The Lexus Story

by Pentagram
Published :

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When Lexus launched fifteen years ago, the idea of a Japanese brand that would compete fender to fender with Mercedes-Benz, BMW, and Cadillac seemed preposterous. But Lexus first sedan shocked the world. The result of hundreds of prototypes, the work of


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